Ukraine and Gaza. China and North Korea. Iran and Russia. There was so much to address Tuesday when 800 generals, admirals and their senior enlisted leaders in the U.S. military were ordered into one location from around the world on short notice.

The sudden meeting in Quantico, Va., was called by Defense Secretary Pete Hegseth. And it was an unprecedented event for unprecedented times, but not in the way that anyone imagined. Hegseth took aim at the packed room’s waistlines, proclaiming that he no longer wanted to see “fat generals and admirals,” or overweight troops.

“Frankly, it’s tiring to look out at combat formations, or really any formation, and see fat troops,” he said to the 800 likely stunned souls in the room. “Likewise, it’s completely unacceptable to see fat generals and admirals in the halls of the Pentagon leading commands around the country and the world.”

Flanked by a portly President Donald Trump, he proclaimed, “It’s a bad look. It is bad, and it’s not who we are.”

Like a sugary doughnut, the hypocrisy was too tempting to pass up. California Gov. Gavin Newsom‘s X account posted, “I guess the Commander in Chief needs to go!” Newsom also juxtaposed a clip of Hegseth’s speech with a photo of Trump in a McDonald’s restaurant, the president’s stomach protruding over the belt line of his slacks.

The former Fox News personality turned secretary of Defense initially gave no reason last month when he summoned leaders stationed across the globe to attend the meeting, causing concern and conjecture among military and congressional officials about the purpose of the gathering. Trump told NBC that they would deliver a “good message” about “being in great shape, talking about a lot of good, positive things.”

That new “positive” messaging? Terminating restrictions on hazing for boot-camp recruits, toughening grooming standards (no more “beardos”), doing away with racial quotas and raising physical standards for everyone in uniform to a “male level.”

“I don’t want my son serving alongside troops who are out of shape, or in a combat unit with females who can’t meet the same combat-arms physical standards as men, or troops who are not fully proficient on their assigned weapons, platform or task, or under a leader who was the first but not the best,” Hegseth said Tuesday.

He added that troops will have to meet “gender-neutral, age-normed, male standard, scored 70%” fitness levels. “If that means no women qualify for some combat jobs, so be it,” he said. But all will be fat-shamed on an equal basis.

“Today, at my direction, every member of the joint force, at every rank, is required to take a PT (physical training) test twice a year, as well as meet height and weight requirements twice a year, every year of service,” he said.

Hegseth’s obsession with appearing ripped and manly is nothing new. The 45-year-old has challenged 71-year-old Health and Human Services Secretary Robert F. Kennedy Jr. to fitness tests in which the men do 50 pull-ups and 100 push-ups in 10 minutes or less.

The “Pete and Bobby Challenge,” as Hegseth calls it, was posted on the official HHS YouTube account and circulated widely on social media.

Hegseth’s deep message to the troops keeping America safe: “It all starts with physical fitness and appearance. If the secretary of war can do regular, hard PT, so can every member of our joint force.”

Hegseth has repeatedly emphasized that the updated fitness requirements for troops are part of a larger effort to achieve a “warrior ethos” in the U.S. military. Uncle Sam wants YOU! But not until you drop that BMI below 24.9.

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